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University of British Columbia
The Next Step - Student Leadership Conference - Vancouver
Education
Vancouver, British Columbia
January 10, 2015
http://students.ubc.ca/slc
The Student Leadership Conference (SLC) is one of Canada’s largest student-run conferences, taking place at the University of British Columbia every January. Through a series of inspiring speakers and interactive workshops, delegates are provided with resources to help them develop as leaders to thrive within the campus community. The SLC will be taking place Jan 10, 2015.

The “The Next Step” theme was developed over the summer of 2014. The aim was not to create just a logo, but a visual identity that could articulate our theme’s purpose and meaning through the look and feel of assorted branding elements.

This year’s visual identity is designed to create a call to action among our conference delegates, making it unique from previous years. We have come up with a theme that not only inspires our delegates, but encourages them to take the next steps they need in their leadership experience. It focuses on motivating our delegates to take their future into their own hands. No matter where you are in your leadership experience, another step always awaits you.

The year’s visual identity promotes and recognizes different leadership styles, providing our delegates with the agency and freedom they need to take their next step. This agency is reflected through the flexibility of our pegboard texture. With the pegboard style, delegates are able to chart their own path and map their next step(s). The bright colours and bold font also work to further empower our delegates to act.

Mission Statement

The Student Leadership Conference (SLC) will facilitate a collaborative and inclusive educational environment, which will inspire the campus community, provide valuable peer-to-peer learning experiences, and engage students as they share and develop their leadership skills effectively. The SLC will provide delegates the means to expand their individual leadership potential as well as avenues to apply those skills, on individual and group levels, within the global community while embodying social, economical, and environmentally sustainable practices.

Dominique Bautista
Alumni & Development Coordinator
email: dominique.bautista@slc.ubc.ca
Brock Hall
1002-1874 East Mall
Vancouver, BC Canada V6T 1Z1


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